Where the value chain is not to be disrupted.īut when you can interrupt or disrupt the creation of, capturing & packaging of, or even the transfer of value in any value chain, then FIRST is actually at a distant disadvantage. Traditional business school training says that FIRST can build scale & scale wins all wars. Point: sometimes FIRST is NOT the smart play. Now there are several reasons why I should dare compare Eminem to Snow. Unlike Snow, Eminem stood the test of time. A fanbase that may not have understood the deep & rich history of hip-hop, the early days of MCs hosting block parties, or the threaded culture of the fashion but was fanning out over the "white kid cussing at his mother". Eminem introduced a completely new fan base to hip hop. There are musical fundis who do not agree with this point. Marshall Mathers transformed the game of hip-hop. Fast-forward a few years shy of a decade, and in the late 90s & early 2000s enters the musical talent of Eminem. Acclaimed critic Ron Wynn called the song "patois-laced" & in contrast to the "boom boom bap" sound of the day, it was an altogether new musical endeavor. Today, Snow is etched in the recesses of history as that guy whose song you knew about but whose music you understand. Between the crass misappropriation of hip-hop culture & the "licky boom boom down" unintelligible lyrics, like most things in their season, human beings are too invested & too enamored to see the truth. The flow & the beat caught the attention of contemporary culture and music critics across the globe.
When Snow's smash hit song "Informer" dropped in his 1992 debut album, it was as if the earth stood still. The rate at which technology changes, means the incumbent can become the underdog in a half-sprint. We are seeing another moment in technology history where smart money must distinguish the "leading edge" & the "bleeding edge."
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